Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations
At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced team is here to guide you.
Why Choose Hertz Farm Management?
- Recent farm sales expertise with proven results
- Decades of experience helping farmland owners
- Personalized strategies to help you succeed
Tell Us About Your Farm Goals
Give us a call at +1 (800) 593-5263
or Submit the form below to connect with one of our Farmland Professionals.
Maximize Your Farmland’s Potential
Expert Management. Reliable Returns.
Is Your Farm Underperforming?
Managing farmland is complex. Are you facing:
- Limited time for management?
- Unclear succession plans?
- Market or crop performance concerns?
We simplify ownership and maximize returns.
Why Choose Hertz Farm Management?
- Proven strategies to increase income
- Strong tenant relations for stable returns
- 99% client satisfaction – trusted by farm owners like you
“As we expand, our philosophy is to find property with high potential, improve it, and then once we’ve maximized it, continue to grow our asset.”
— Edward, farm owner and current client
How It Works
- Connect – Schedule a no-obligation meeting
- Customize – Define your goals with our experts
- Thrive – Watch your farm perform at its best
Your farm deserves expert attention. Let’s secure its future together.
Sustainable Farm Management for a Thriving Future
Protect your legacy. Enhance profitability. Preserve the land.
Is Your Farm Set Up for Long-Term Success?
Without expert management, farmland can face:
- Soil degradation and inefficient practices
- Tenant instability and declining land value
- Overwhelming legacy and succession planning
We help you balance sustainability with profitability.
Why Hertz Farm Management?
- Personalized strategies to improve soil health and yields
- Proactive stewardship aligned with your values
- Trusted by 99% of clients for exceptional service
“It’s our responsibility to make sure that we continue to make the farms better for the next generation.”
— Cheryl, farmland owner and current client
How It Works
- Connect – Schedule a no-obligation consultation
- Plan – Define your goals with our experts
- Grow – Implement sustainable, profitable solutions
Secure your farm’s future—start today.
Secure Your Farm's Legacy with Expert Management
Without a clear plan, your family's hard work may be lost to mismanagement, leaving future generations unprepared and disconnected from their heritage.
- Unsure how to pass on your legacy?
- Lost connection with your farmland?
- Unsure how to assess tenant performance?
Cultivate Your Legacy
- Expert guidance on succession planning and trusts
- Regular updates and farm tours to stay connected
- A team with 99% client recommendation rate
We Understand Your Concerns - You want assurance that your farm is in good hands.
- 99% Client Recommendation Rate - We prioritize your trust by maintaining high satisfaction levels.
- Experienced Professionals with Continued Education - Our team members are dedicated to always improving their expertise.
“Our farm manager understands that our goal is to be able to pass our farms on to the next generation and keep them in good shape.” - Nancy, farm owner and current client
Build a Legacy that Lasts for Generations
- Connect with Us – Share your farm goals and concerns with our experts
- Define Your Vision – Together, we create a personalized management plan
- Enjoy Peace of Mind – Trust our experienced team to handle the details.
Connect with a Hertz Farmland Professional Today
Get Your Free Guide: What to Expect as a Farm Management Client
Are you considering professional farm management but unsure what to expect? Our free guide walks you through the entire process, so you can make informed decisions with confidence.
In This Guide, You’ll Find:
✅ How professional farm management simplifies land ownership
✅ The key services and benefits we provide
✅ See a sample farm management report
✅ How we maximize your farm’s long-term success
With expert insights and a straightforward approach, this guide will help you understand how we work with landowners like you to protect, improve, and profit from your farmland—without the day-to-day headaches.
Fill out your information below and download your guide today!
Farm Management: Frequently Asked Questions
General Questions About Farm Management:
Our farm managers have extensive experience in agriculture, land management, and business operations. Many hold degrees in agricultural sciences, agronomy, or farm management, and maintain industry certifications. They stay up to date with the latest, best practices in farm leasing, conservation, and sustainable land use to provide the highest level of service.
No, our farm managers do not physically farm the land. Instead, they oversee the management and operation of the farm, ensuring that it is farmed effectively and in alignment with your goals. They work closely with farm operators and input suppliers, monitor crop progress, manage lease agreements, and provide expert recommendations on farm improvements. On participating leases where the landowner receives a portion of the crop, they also market the crop on your behalf.
Hiring a professional farm manager brings expertise, objectivity, and local knowledge to your team. Working with your tenant, a farm manager can help make your farm more profitable on a crop share lease or custom arrangement. On a cash rent lease, a farm manager can help bring information and experience to share with your tenant to help him/her be even more profitable, which in turn will allow him/her to pay market rents. The farm manager will help keep your cash rent at market levels, so that you receive the return you deserve. In most instances, your net income after paying a farm manager will be equal to or greater than what you experienced without a manager, plus you are relieved of having to spend your time and energy to manage the property. This frees you up to spend more time doing the things you enjoy, confident that your farm asset is being well cared for.
Questions About Working with a Farm Manager:
A farm manager can start anytime of the year, but one of the best times is during the growing season, as it gives the farm manager and the farm operator a chance to get to know each other before crop inputs need to be purchased in the Fall, or cash rent needs to be negotiated.
Our farm managers visit your farm multiple times throughout the year, with frequency depending on lease type, the farm’s needs and the season. Routine visits include pre-season planning, in-season crop inspections, harvest and post-harvest evaluations. We also conduct additional visits as needed to address any concerns or issues that arise or to be present to help coordinate the completion of major repairs or improvements as needed.
Yes! As the landowner, you maintain control over major decisions regarding your farm. Our role is to provide expert recommendations and manage the day-to-day aspects of farm operations on your behalf. We work closely with you to ensure your goals, whether financial, conservation-focused, or legacy-driven, are met.
We conduct regular field visits, monitor crop progress, and provide you with detailed reports and updates throughout the year. Our farm managers work closely with operators to ensure proper field maintenance, soil health, and overall farm productivity. Additionally, we use technology such as soil tests, aerial imagery and yield data analysis to track farm performance.
Questions About Tenants and Leasing:
Yes, we can work with your existing farm operator, provided they meet the standards and expectations necessary for the long-term success of your farm. Even if they don’t meet our standards, if you have other reasons that you wish to continue to work with your existing tenant, we will do so. We will make you aware of any concerns around their abilities or performance but will defer to you on the decision of whether to continue to work with your existing tenant, if that is your desire. Our goal is to maintain strong working relationships with operators while ensuring best farming practices are followed.
Certainly, we want to work as a team with you and your tenant, but you have to be the one who decides if you need a farm manager to join the team and represent your interests. While many tenants do a great job of looking out for your interests whenever they happen to align with their interests, it really isn’t reasonable to expect a tenant to represent your interests when they run counter to the tenant’s own interests. A farm manager can represent your interests while allowing your tenant to focus on his/her own. The farm manager can also share experiences and knowledge from other operations with your tenant. Working together can often make both the tenant’s operation and your operation even better. The best way to find out what a farm manager can bring to your team is to give us a trial run, which also allows your tenant to determine the value of working with us.
If you wish to change tenants, we can guide you through the process. We will evaluate prospective tenants, conduct interviews, and negotiate lease agreements to ensure you have a qualified operator who aligns with your objectives and the farm’s long-term sustainability.
Every farm is different and every farm owner has their own unique goals and objectives for their farm property. Our farm managers work with owners to help them determine which lease type provides the best opportunity for them to meet their goals and objectives. Having a no obligation meeting with one of our farm managers is a good step towards determining the right lease for you and your farm.
Questions About Financial & Transitional Considerations:
If your farm is operated under a participating lease, where you receive a portion of the crops grown, we will market your share of the crop on your behalf. Hertz has an in-house marketing committee made up of managers that have a passion for grain marketing. They use both fundamental and technical analysis to provide recommendations to all of our managers for trigger price levels or dates to market certain percentages of your crop. Grain marketing is one of the most emotional areas of farm management, making it difficult to do consistently well, but our marketing committee does a great job of providing recommendations that utilize a disciplined approach, taking a lot of the emotion out of the process and leading to outcomes that consistently beat the market average price.
Yes, we frequently work with multiple owners and often multiple generations on a farm, including siblings, children, grandchildren, cousins and other family members. We facilitate communication, help align ownership goals, and ensure all parties are informed about farm operations and financial performance. Our goal is to provide seamless management that respects the interests of all owners. We often provide continuity between generations that is difficult to duplicate any other way.
One of our objectives as a farm manager is to help you transition your farm assets to the next generation. We help provide continuity during the process and can often help you work through all the different options to arrive at a transition plan that best fits your family’s objectives. We are proud of the fact that we have helped a large number of families transition their farm assets through more than one and often more than two generations. A farm is a tremendous family legacy, and we enjoy helping families care for and transition this important family asset.
Still have questions? Let's Talk.
Every farm and landowner situation is unique. If you didn’t find the answer you’re looking for—or if you’re ready to explore how professional farm management can work for you—we’re here to help.
Call Hertz at 800-593-5263 or click the button below to find a Hertz representative near you.
Real Stories. Real Landowners. Real Results.
The land tells a story, but so do the people who care for it. Here, you'll find stories from landowners, farmers, and families who’ve trusted us to manage, buy, and appraise their farmland. Whether through heartfelt letters, or firsthand videos, these testimonials reflect the values we stand for—honesty, expertise, and a commitment to doing right by the land and those who own it.
We’re honored to walk alongside our clients, helping them make confident and informed decisions that preserve their legacy and grow their investment. Take a moment to hear their experiences—you might just find a story that resonates with yours.
A Farming Legacy Moves to the Midwest
Moving a household is always a daunting task, but relocating multiple households in a multi-generational family and a commercial row-crop farming operation nearly 900 miles away seems downright impossible. Yet, that’s exactly what father-son duo Joe and Austin Terhune set out to do.
Growing Towards a Sustainable Future
From classrooms to farmland. Hertz clients Nancy and Henry Coan share their story of farmland ownership and building a farm legacy that will last for generations.
Five Generations of Farmland Ownership
Learn from Hertz clients Jennifer Dickey and Cheryl McKitrick and their journey to creating a farmland legacy that's built to last.
Selling a Farm Through Hybrid Auction
James Gould talks about his experience working with Hertz to sell his farm in Tazewell Co., IL through a Hybrid Auction.
Investment in Wealth for Generations
Landowners Edward Otrusina and Julie Smith believe they’ve found the key to stewardship with one simple yet powerful approach: “Leave it better than you found it.” Today, this guiding principle has helped the siblings establish a sustainable family legacy that will endure for years to come.
Keeping the Farm In the Family
With a farming operation that dates back a couple hundred years, Bob Winders recognizes the importance of keeping the farms in his family. “It’s a special family connection,” explained Bob. “It’s a part of our family history that dates back a long way, so one of our goals has always been to try and keep the farms in the family.”
Ready to Start Your Own Story?
Every farm has a history. Every landowner has a vision. Let’s write the next chapter together. Whether you need expert farm management, a trusted partner in buying or selling farmland, or a clear appraisal, our team is here to help.
Find your local Hertz representative today and let’s talk about how we can work alongside you to protect, grow, and honor your land’s legacy.
Make Confident and Informed Decisions About Your Farm
If you’re considering selling your farmland, the demand is still strong, but the approach to a successful sale in today’s market may be different than in previous years. Choosing the right sale method is critical to maximizing your outcome.
Learn About Our Proven Sale Methods
Each method comes with its own set of advantages, and we guide you through evaluating which is the best fit for your farm and your specific goals.
Download our free PDFs to discover which sale method may be best for your farm:
Brokerage Listing: A tailored approach for a more private transaction.
Public Auction: Open bidding with the potential for competitive offers.
One-Chance Sealed Bid: A confidential, no-pressure bidding process.
Ready to Talk About Your Farm?
Let's start with a no-cost, no-obligation conversation. Our experienced team will take the time to learn about your farm, analyze the local market, and provide you with a personalized strategy. Whether you're exploring options or are ready to make a move, we're here to help you make confident, informed decisions.
Submit the form below to be connected with one of our Farmland Professionals
Join us in Boston to learn how adding farmland & professional management to your portfolio can enhance a long-term wealth-building strategy.
Owning Farmland Offers
- Long-term Growth & Stability
- Portfolio Diversification
- A Hedge Against Inflation
- Environmental Responsibility
Seminar Agenda
Seminar Location:
Hyatt Regency Boston/Cambridge, 575 Memorial Dr., Cambridge, MA 02139
Hertz Presenters
![]() | Randy Hertz, AFM, ALC, CFPExecutive Chairman |
![]() | Rebecca Frantz, ALCReal Estate Salesperson |
![]() | Spencer Smith, AFM, ALCFarm Manager/Real Estate Broker |
Founded in 1946, Hertz Farm Management, Inc. is the premier farmland asset management company in the Midwest, serving as a trusted partner to generations of farmland owners. We specialize in professional farm management, farm real estate sales, farmland auctions (live and online), land acquisitions, and farm appraisals.
With 14 offices throughout the U.S., Hertz manages over 3,000 farms consisting of over 650,000 acres. Our real estate team has handled more than $2 billion in farmland transactions since the beginning of 2021.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
Real Estate: Frequently Asked Questions
Questions About Selling Farmland with Hertz:
It depends! There are many factors that can influence land sales and the overall market for farmland real estate. Some of these factors include:
- Commodity Markets
- Interest Rates
- Land Sale Volume – Locally and Market wide
- Location
- Type of Property
- Size of Property
At Hertz we stay on top of all these factors, which enable us to give you and your property the best localized and personalized recommendations. If you’re interested in exploring a sale, please call Hertz at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.
The best sale method for your farm depends on your goals, timeline, market conditions, and personal preferences. Auctions—whether public, hybrid, or fully virtual—create a competitive bidding environment with a defined sale date and set terms. Brokerage listings offer more privacy, flexibility, and control over the buyer. Sealed bid sales provide a more discrete, controlled process while still encouraging competition and aggressive bidding.
Because every farm and farmland owner is unique, the right strategy varies. Factors like soil quality, location, buyer demand, and your specific objectives all play a role. That’s why the smartest step is to talk with a professional farmland real estate agent . An experienced agent who knows your local market and has the right tools—like targeted marketing and industry reach—can help you evaluate your options, and guide you to the method that will deliver the best results.
We offer several different service products relating to land valuation. The right one depends on your needs. As part of our research for preparing personalized sale recommendations, our team regularly conducts a detailed analysis based on soil quality, market demand, comparable sales, and local trends that will provide a clear range of value and pricing strategy.
As for standalone value reports, we also offer detailed Broker Price Opinions (BPO) for a fee, and the most robust valuation reports available, Certified Appraisals for a fee. Call or inquire for additional details.
We handle much of the preparation and collection of relevant data, including aerial photos, soil maps, tile maps, fertility information, and legal documents. However, it's often helpful to gather any past records, production history, surveys, or lease agreements you have.
We provide transparent, competitive fees that vary based on the sale method and services provided. You'll receive a full estimate up front in your personalized written recommendations—no surprises.
Absolutely! We regularly work with estate representatives, trustees, and attorneys to ensure the process is fair, well-documented, and handled with care.
Questions About Buying Farmland with Hertz:
It depends! Similar to selling a farm, the same factors that influence selling land, can have a reverse influence on the land buying environment. Having said that, buyers should evaluate each purchase opportunity based on their specific goals, the merits of the farm, and the larger market factors, including:
- Commodity Markets
- Interest Rates
- Land Sale Volume – Locally and Market wide
- Location
- Type of Property
- Size of Property
At Hertz we stay on top of all these factors, which enable us to give you the best localized and personalized advice on land investing.
For buyers looking to acquire a specific amount of land, either related to a 1031 tax-deferred exchange or simply in the strategic deployment of capital, we do offer comprehensive acquisition services.
If you’re interested in buying farmland or our acquisition services, please call Hertz at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.
There are a couple ways you can find land for sale in your target area. First, you can connect with a farmland real estate agent. Second, you can join our weekly real estate email.
Get in touch with an agriculture real estate agent. If you’re a buyer, having a farmland real estate agent that watches the market regularly is an especially effective way to make sure you are always aware of farms for sale in your target area. Agents often get a ‘behind the scenes’ look and are able to learn about properties before they hit the market. This can give you a competitive advantage in some instances, and having a Hertz real estate agent on your side is definitely worth it!
Join our weekly real estate email! Every week we send out an email with all of our upcoming auctions, one-chance sealed bid sales, and new listings. Click here to subscribe.
Questions About Auctions and Specialty Services:
A hybrid auction allows buyers to participate either in person or online, giving your property maximum exposure and flexibility. It's a popular choice for sellers who want strong competition and wide reach.
A fully virtual online auction is another public auction sale method, only instead of a physical gathering at a banquet hall or hotel ballroom, the sale occurs 100% through our virtual auction platform. Interested buyers will request a bid packet during the marketing period, and are required to submit their one highest and best bid by the noted deadline.
There are some distinct potential advantages that a fully virtual online auction can offer. For more information, talk to one of our farmland professionals.A One Chance Sealed Bid Sale (OCSBS) is a method of sale that Hertz has perfected and widely employed for many years.Essentially, we market a property with equal intensity to a public auction, and instead of the sale culminating in an auction event, an OCSBS concludes with a well-publicized bid deadline. Interested buyers will request a bid packet during the marketing period, and are required to submit their one highest and best bid by the noted deadline.
Among other common advantages, this method encourages aggressive bidding, while also allowing you, as a Seller, to make your decision in a more private and discrete manner.
Yes! We regularly assist with 1031 tax-deferred exchanges and can guide you through the timeline, rules, and reinvestment strategies to ensure compliance and long-term value.
General Questions About Hertz Real Estate Services:
We specialize in farmland. Our agents have deep agricultural knowledge, stay current on market trends, and use tools and strategies tailored to farmland and farmland owners. This isn’t just what we do—it’s who we are.
We have a strong presence across the entire Midwest, with offices scattered throughout Iowa, Illinois, Minnesota, and Nebraska. We have clients from all around the globe who own land in every corner of the Midwest. Our agents are local experts who understand the asset class, land values, the factors that influence land values, and buyer behavior.
Our sales fees are generally percent commission-based, and we custom-tailor our sales services to best meet your needs and the work that we will complete on your behalf.
Our acquisition work is often priced based on a flat-fee per acquired acre.
We believe each fee approach best aligns our rewards to match with our clients. There’s no one size fits all approach with our professional fees, as everything is customized to you and your property. For the vast majority of our projects, we will first talk with you about your needs, and your property, before completing a written proposal that will describe your options and any associated professional service fees. Typically, the initial consultation and proposal comes at no cost and with no obligation.
Still have questions? Let's Talk.
Every farm and landowner situation is unique. If you didn’t find the answer you’re looking for—or if you’re ready to explore how our trusted farmland professionals can work for you—we’re here to help.
Call Hertz at 800-593-5263 or click the button below to find a Hertz representative near you.
Join Us at One of Our Summer 2024 In-Person Landowner Educational Seminars!
Learn how agriculture is evolving and how those changes will impact land values, leases and more. These seminars are designed for landowners who don’t farm their land. If you’re planning for the next generation of owners, we encourage you to bring your children and/or grandchildren!
To Register, select the location below that you would like to attend and complete the registration form.
Topics Include:
Grain Markets
Common Myths about Agriculture
Lease Trends/Leasing Alternatives
Client Services
Land Trends and Values
Hertz Farmland Professionals Panel
Additional Information:
Registration begins at 8:30 a.m., Seminar from 9:00 a.m. to 3:00 p.m.
Registration confirmation, an agenda, and a location map will be provided to you.
Webinar Materials: Estate and Transition Planning
Below are the slides and a recording of our Hertz Webinar on Estate and Transition Planning (filmed on 5/30/2024).
Click the document below to view the Q & A questions from the webinar.
Join Us for our FREE Estate & Transition Planning Webinar!
May 30, 2024
10:00 a.m. - 10:30 a.m. Central Time
Click Here to Register
Topics:
- The importance of planning for farmland ownership and transition
- Basic types of ownership entities, and whether they may make sense for you
- Current estate tax law & the scheduled sunset of the current tax law at the end of 2025
- The increasing urgency to start planning and connect with your transition plan advisor
- What Hertz brings to the table and how we can help you as a farmland owner
Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations
At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced Mankato team is here to guide you.
Why Choose Hertz Farm Management?
- Recent farm sales expertise with proven results
- Decades of experience helping farmland owners
- Personalized strategies to help you succeed
Tell Us About Your Farm Goals
Give us a call at +1 (507) 345-5263
or Submit the form below to connect with one of our Farmland Professionals.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations
At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced Norfolk team is here to guide you.
Why Choose Hertz Farm Management?
- Recent farm sales expertise with proven results
- Decades of experience helping farmland owners
- Personalized strategies to help you succeed
Tell Us About Your Farm Goals
Give us a call at +1 (402) 371-9336
or Submit the form below to connect with one of our Farmland Professionals.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
Your Local Experts in Professional Farm Management, Farm Real Estate & Valuations
At Hertz Farm Management, we specialize in professional farm management, real estate sales, and farmland valuation. If you're wanting to maximize your farm's value and plan for your future, our experienced Washington team is here to guide you.
Why Choose Hertz Farm Management?
- Recent farm sales expertise with proven results
- Decades of experience helping farmland owners
- Personalized strategies to help you succeed
Tell Us About Your Farm Goals
Give us a call at +1 (319) 382-3343
or Submit the form below to connect with one of our Farmland Professionals.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
There are lots of different farm lease options out there, but what's best for you and your farm? Download our comprehensive flyer to discover the different types of leasing solutions. For a more personalized approach, fill out the form below and discuss your current leasing situation with a Hertz Farmland Professional.
Let's Discuss Your Options
Fill out the form below and connect with a farmland professional.
Your Farmland, Our Expertise
Your farmland is not just land; it's a living legacy that connects your family's past to the future. While you may not be actively farming, we understand the immense emotional and financial value your farm holds for you. That's why at Hertz, we make it our mission to help you as farmland owners make confident and informed decisions about your farm.
In recognition of the increasing need for quality information, we'd like to invite you to subscribe to our Hertz newsletters, where you can read from experts in the field, and stay informed about the major topics surrounding agriculture.
Additionally, if you would like to speak to a farmland professional near your farm, please fill out the form below.
Subscribe Button
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Hertz Landowner Seminar Presentations: Winter 2025
Click the buttons below to download presentations
Connect Me with a Farmland Professional
Our Farmland Professionals Can Help You Achieve Your Ownership Goals
Whether you are wanting to preserve your family legacy, maximize your farm’s potential, implement conservation practices, or all the above, our Farmland Professionals can help. In fact, 99% of our current clients would recommend us to other farmland owners.
Connect with a Hertz Farmland Professional Today!
Chuck Grassley Interview - August 2023
Our Services Videos
Take a look at our Hertz services videos and get a behind the scenes look at our Farm Management, Farmland Real Estate, and Agricultural Appraisal Services.
Real Estate Farmland Market Update
Doug Hensley, President of Hertz Real Estate Services, gives timely updates on farmland real estate and the driving factors influencing today's market.
Farmland Market Update Videos
The Latest Farmland Market Update
Previous Farmland Market Update Videos
Real Estate: Frequently Asked Questions
Questions About Selling Farmland with Hertz:
It depends! There are many factors that can influence land sales and the overall market for farmland real estate. Some of these factors include:
- Commodity Markets
- Interest Rates
- Land Sale Volume – Locally and Market wide
- Location
- Type of Property
- Size of Property
At Hertz we stay on top of all these factors, which enable us to give you and your property the best localized and personalized recommendations. If you’re interested in exploring a sale, please call Hertz at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.
The best sale method for your farm depends on your goals, timeline, market conditions, and personal preferences. Auctions—whether public, hybrid, or fully virtual—create a competitive bidding environment with a defined sale date and set terms. Brokerage listings offer more privacy, flexibility, and control over the buyer. Sealed bid sales provide a more discrete, controlled process while still encouraging competition and aggressive bidding.
Because every farm and farmland owner is unique, the right strategy varies. Factors like soil quality, location, buyer demand, and your specific objectives all play a role. That’s why the smartest step is to talk with a professional farmland real estate agent. An experienced agent who knows your local market and has the right tools—like targeted marketing and industry reach—can help you evaluate your options, and guide you to the method that will deliver the best results.
We offer several different service products relating to land valuation. The right one depends on your needs. As part of our research for preparing personalized sale recommendations, our team regularly conducts a detailed analysis based on soil quality, market demand, comparable sales, and local trends that will provide a clear range of value and pricing strategy.
As for standalone value reports, we also offer detailed Broker Price Opinions (BPO) for a fee, and the most robust valuation reports available, Certified Appraisals for a fee. Call or inquire for additional details.
We handle much of the preparation and collection of relevant data, including aerial photos, soil maps, tile maps, fertility information, and legal documents. However, it's often helpful to gather any past records, production history, surveys, or lease agreements you have.
We provide transparent, competitive fees that vary based on the sale method and services provided. You'll receive a full estimate up front in your personalized written recommendations—no surprises.
Absolutely! We regularly work with estate representatives, trustees, and attorneys to ensure the process is fair, well-documented, and handled with care.
Questions About Buying Farmland with Hertz:
It depends! Similar to selling a farm, the same factors that influence selling land, can have a reverse influence on the land buying environment. Having said that, buyers should evaluate each purchase opportunity based on their specific goals, the merits of the farm, and the larger market factors, including:
- Commodity Markets
- Interest Rates
- Land Sale Volume – Locally and Market wide
- Location
- Type of Property
- Size of Property
At Hertz we stay on top of all these factors, which enable us to give you the best localized and personalized advice on land investing.
For buyers looking to acquire a specific amount of land, either related to a 1031 tax-deferred exchange or simply in the strategic deployment of capital, we do offer comprehensive acquisition services.
If you’re interested in buying farmland or our acquisition services, please call Hertz at 800-593-5263 or you can fill out our online form and we’ll have someone personally reach out to you.
There are a couple ways you can find land for sale in your target area. First, you can connect with a farmland real estate agent. Second, you can join our weekly real estate email.
Get in touch with an agriculture real estate agent. If you’re a buyer, having a farmland real estate agent that watches the market regularly is an especially effective way to make sure you are always aware of farms for sale in your target area. Agents often get a ‘behind the scenes’ look and are able to learn about properties before they hit the market. This can give you a competitive advantage in some instances, and having a Hertz real estate agent on your side is definitely worth it!
Join our weekly real estate email! Every week we send out an email with all of our upcoming auctions, one-chance sealed bid sales, and new listings. Click here to subscribe.
Questions About Auctions and Specialty Services:
A hybrid auction allows buyers to participate either in person or online, giving your property maximum exposure and flexibility. It's a popular choice for sellers who want strong competition and wide reach.
A fully virtual online auction is another public auction sale method, only instead of a physical gathering at a banquet hall or hotel ballroom, the sale occurs 100% through our virtual auction platform. A live auctioneer still leads the sale, and bidders participate through our website or our smartphone app.
There are some distinct potential advantages that a fully virtual online auction can offer. For more information, talk to one of our farmland professionals.A One Chance Sealed Bid Sale (OCSBS) is a method of sale that Hertz has perfected and widely employed for many years.Essentially, we market a property with equal intensity to a public auction, and instead of the sale culminating in an auction event, an OCSBS concludes with a well-publicized bid deadline. Interested buyers will request a bid packet during the marketing period, and are required to submit their one highest and best bid by the noted deadline.
Among other common advantages, this method encourages aggressive bidding, while also allowing you, as a Seller, to make your decision in a more private and discrete manner.
Yes! We regularly assist with 1031 tax-deferred exchanges and can guide you through the timeline, rules, and reinvestment strategies to ensure compliance and long-term value.
General Questions About Hertz Real Estate Services:
We specialize in farmland. Our agents have deep agricultural knowledge, stay current on market trends, and use tools and strategies tailored to farmland and farmland owners. This isn’t just what we do—it’s who we are.
We have a strong presence across the entire Midwest, with offices scattered throughout Iowa, Illinois, Minnesota, and Nebraska. We have clients from all around the globe who own land in every corner of the Midwest. Our agents are local experts who understand the asset class, land values, the factors that influence land values, and buyer behavior.
Our sales fees are generally percent commission-based, and we custom-tailor our sales services to best meet your needs and the work that we will complete on your behalf.
Our acquisition work is often priced based on a flat-fee per acquired acre.
We believe each fee approach best aligns our rewards to match with our clients. There’s no one size fits all approach with our professional fees, as everything is customized to you and your property. For the vast majority of our projects, we will first talk with you about your needs, and your property, before completing a written proposal that will describe your options and any associated professional service fees. Typically, the initial consultation and proposal comes at no cost and with no obligation.
Still have questions? Let's Talk.
Every farm and landowner situation is unique. If you didn’t find the answer you’re looking for—or if you’re ready to explore how our trusted farmland professionals can work for you—we’re here to help.
Call Hertz at 800-593-5263 or click the button below to find a Hertz representative near you.
Farm Succession Planning
At Hertz, we understand the importance of having a well-thought-out farm succession plan. As the agriculture landscape evolves and family farms transition from one generation to the next, proper planning becomes an essential element for ensuring the long-term sustainability and success of your farming operation.
What is a Farm Succession Plan?
A farm succession plan serves as a roadmap for the seamless transfer of assets, responsibilities, and decision-making authority from one generation to the next. It is a strategic approach that allows you to safeguard the legacy you have built while providing for the future of your family and farm.
Why Should You Have a Farm Succession Plan?
One of the key reasons why a farm succession plan is crucial is that it minimizes the potential for conflicts and uncertainties. By proactively addressing these issues through a succession plan, you can maintain family harmony and preserve the unity that has been the foundation of your farming legacy.
Additionally, a well-executed farm succession plan enables you to efficiently manage financial aspects such as estate taxes, capital gains, and other potential liabilities.
Furthermore, a succession plan provides a framework for identifying and preparing the next generation of leaders within your family.
A farm succession plan is not merely an administrative task; it is an investment in the future of your family, your farm, and the agriculture industry as a whole. By proactively addressing the complexities of succession, you secure your legacy, mitigate potential conflicts, optimize your financial resources, and nurture the next generation of farming leaders.
How Do I Get Started on a Farm Succession Plan?
The first step is to get in-touch with an attorney with experience in creating succession plans specifically for farmland owners. If you don’t know an attorney that specializes in succession planning, we would be happy to help you find someone who fits your goals. Additionally, we can help guide you through the process, offering expertise and insights to help you create a robust succession plan that safeguards your farm’s sustainability and paves the way for a prosperous future.
If you would like to talk to a Hertz Farmland Professional about your specific situation, please call us toll free at 800-593-5263 or you can fill out our online form and we will have someone reach out to you.
I Just Inherited a Farm... Now What?
Inheriting a farm can be both an exciting and a challenging endeavor, especially if you’re new to the agriculture industry. We understand, it can be a little overwhelming inheriting a big asset like this, but don’t panic! That’s where we come in.
At Hertz, we specialize in providing farmland services tailored to meet your specific needs. Whether you want to know the value of your farm, sell your farm, or keep the farm for future generations, we’re equipped to help you navigate these big decisions.
We are passionate about helping you unlock the full potential of your inherited farm. With our expertise and personalized approach, we strive to alleviate stress and give you piece of mind, enabling you to enjoy the rewards of your investment.
Take the first step towards success and make the most out of your newly inherited farmland asset. Call us toll free at 800-593-5263 or fill out our online form and we will have a Hertz Farmland Professional reach out to you.
Protecting Farmland for Future Generations
There’s no one-size-fits-all approach to conservation. At Hertz, we work with landowners to implement farmland conservation practices that make sense for their unique goals. Whether you're looking to improve soil health, enhance water management, or explore long-term preservation strategies, we're here to help you make the most of your land.
Explore a variety of topics below designed to support sustainable farmland stewardship. Simply click the image below to start your journey.
Ready to Make the Most of Your Farmland?
At Hertz, we’re here to help you implement conservation practices that work for your land. Whether you want to improve soil health, reduce erosion, or enhance water quality, our team can guide you through the best options for your farm. Call us at 800-593-5263 or visit hertz.ag.
Attorneys licensed in Iowa, Illinois, and Nebraska will receive up to 4 hours of CLE for attending one of our Landowner Educational Seminars.
Iowa Attorneys - Receive 3.75 hours for all Iowa Seminars, the La Vista Seminar, and the Rock Island Seminar.
- Cedar Rapids, IA - July 30, 2024
- Ames, IA - July 31, 2024
- La Vista, NE - August 1, 2024
- Fairfield, IA - August 6, 2024
- Sioux City, IA - August 6, 2024
- Rock Island, IL - August 7, 2024
- Mason City, IA - August 7, 2024
- West Des Moines, IA - August 9, 2024
Illinois Attorneys - Receive 4 hours for all Illinois Seminars.
Nebraska Attorneys - Receive 3.91 hours for the La Vista, NE Seminar and the Sioux City, IA Seminar.
Sell Your Farm with Confidence.
Our Central Illinois team is ready to assist with your land sale. We sell farm properties by private listing, public auction, and sealed bid sale methods. We also work with investors looking to acquire land.
- Professional Auctions
- Tax-Deferred Exchange
- Buyer Representation
- Maximum Returns
Demand For Illinois Farmland Is High!
Our Monticello, IL, Farmland Professionals are ready to help you sell your farm with confidence.
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Hertz Landowner Educational Seminar - August 4, 2022
Below is the information from our Hertz seminar on August 4, 2022. If you have questions, concerns, or would like to be personally contacted, please reach out to Kayse Jenkins (kaysej@hertz.ag).
Scroll down to view all presentations and slides.
Grain Markets
Click here to download the slides from the Grain Marketing Presentation.
Supply Chain Issues Impacting Agriculture
Click here to download the slides from the Supply Chain Impacts on Agriculture Presentation.
Farmland Leases
Click here to download the slides from the Farmland Leases Presentation.
Land Trends & Values
Click here to download the slides from the Land Trends and Values Presentation.
Building Wealth Across Generations
For over 75 years, Hertz Farm Management has been a premier farmland asset management company in the Midwest serving as a trusted partner to generations of farmland owners. We specialize in professional farm management, land acquisitions, farm appraisals as well as farm real estate sales, auctions and acquisitions.
With offices throughout the Midwest, Hertz manages over 3,000 farms consisting of more than 674,000 acres with a value of over $7 billion. Our real estate team brokered over $1.5 billion in farmland transactions over the last 3 years.
75 years of Professional Farm Management Experience
- Strong presence across key region of the Midwest allow opportunity to diversify by geography
- Extensive network of clients and operators provides proprietary access to off-market opportunities
- Professional managers identify top growers to enhance performance and achieve competitive rents
- Focus on environmental best practices and sustainable management
- Multiple operating/leasing strategies provide opportunity to maximize risk-adjusted income potential
Farmland Investment Opportunity
- Farmland is a proven investment
- Strong fundamentals for investment continue for real assets with strong demand and limited availability
- Growing global demand of agriculture food products
- While farmland values follow commodity price trends, they have shown resilience in recent years (see illustration below)
- Farmland prices did not weaken to the extent corn and soybeans prices did
- Relatively low investor penetration; high barriers to entry
- Attractive risk-adjusted return profile
- Technology advancements provide opportunity to improve yields and operator economics
- Annual income return combined with long term capital growth
- Provide exposure to commodity markets without the short-term volatility
- Cash lease agreements transfers short term weather and crop production risk from the land owner to the operator
Farmland Investment Fund
Grainfield Capital Management offers high net worth investors, family offices, and advisors serving affluent individuals the opportunity to include farmland in investment portfolios. Click below to learn more.
How can we help?
Educational Resources
Learn about our services in these videos
Click Here to view our full Video Library
Keep up to date on important issues for landowners with our newsletters
Click Here to join our mailing list
Follow us on Social Media
Check our Blog for farmland market news and company updates
“One of the things that’s exciting about celebrating 75 years is looking ahead to the next 75 years and being focused on the foundation that Carl built, of standing out to do what’s right and take care of people.” - Chad Hertz, 3rd generation owner
On March 1, 1946, Carl Hertz opened Hertz Farm Management in Nevada, IA. His goal, to provide the highest level of service, advice, communication and commitment with integrity and care.
Today, 75 years later, that is still our promise and what drives Hertz Farm Management. Over the years we have had the opportunity to work with countless families, helping them make decisions that were right for them and their families. Whether it was how to keep the farm in the family, understand the value of what they have inherited or to sell their farm to settle the family estate, Hertz was there to help build their family legacy.
“The most important value is taking care of people, listening and really being client focused.” - Randy Hertz, 2nd generation owner
Sorted by Date: From New to Old
November 202 Wallace's Farmer "MarketPlace Extra"
New Podcast Episode - Crop and Health Status Update
New Podcast Episode - 2022 Season Insect Outlook
New Podcast Edpisode - Delayed Planting Considerations
New Pdcast Episode - Planting/Spring Weather Outlook
Winter 2022 Hertz Outlook Newsletter
New Podcast Episode - 3/7/2022
Ag Update Newsletter - Winter 2021
New Podcast Episode - 12/2/2021
November 2021 Wallace's Farmer "MarketPlace Extra"
New Podcast Episode - 10/14/2021
October 2021 Wallace's Farmer "MarketPlace Extra"
September 2021 Wallace's Farmer "MarketPlace Extra"
August 2021 Wallace's Farmer "MarketPlace Extra"
July 2021 Wallace's Farmer "Markeplace Extra"
June 2021 Wallace's Farmer "MarketPlace Extra"
May 2021 Wallace's Farmer "MarketPlace Extra"
April 2021 Wallce's Farmer "MarketPlace Extra"
March 2021 Wallace's Farmer "MarketPlace Extra"
SOLD! Jefferson Co., IA Land Auction
February 2021 Wallace’s Farmer “MarketPlace Extra”
Iowa Farmland Steady to Slightly Higher
Farmland Shows Strength Going Into 2021...
Webinar Questions & Answers
Landowner Educational Webinar - Iowa Focus
Landowner Educational Webinar - Illinois Focus
Landowner Educational Webinar - Nebraska Focus
Landowner Educational Webinar - Minnesota Focus
Thanks for your feedback!
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Commodity Markets: Symbol Search
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Futures: at least 10 minute delayed. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. To see all exchange delays and terms of use, please see disclaimer.

Commodity Markets: Future Detail
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Futures: at least 10 minute delayed. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. To see all exchange delays and terms of use, please see disclaimer.

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Grain Marketing
Skills
The skills involved in marketing today encompass more than a general outlook of the agricultural economy. Successful producers analyze their ability to carry risk and develop a disciplined strategy to market their commodities.
Marketing Committee
Hertz Farm Management utilizes a marketing committee to formulate a marketing plan tailored towards the individual goals and objectives of the owner. The committee's purpose is to remove emotion from our decision making process as well as customize our objectives to a more personalized approach for each farm. The objectives are reviewed by conference call every two weeks and updated as market conditions change. The committee also makes production estimates as to the size of the domestic and world crops which ultimately effect the price received.
Every Client is Different
We realize every client is different in terms of personality, risk preference, understanding of the futures market, and size of the crop produced. It is important to evaluate risk-carrying ability, the availability of on-the-farm storage, and our anticipation of market direction. We maintain a goal of selling the client's crop in the upper one-third of the market. It is important to note that a crop is usually not all sold at one time, but marketed during different time periods and rallies. A marketing plan is developed for each crop year before planting. Up to one-half of the crop may be forward contracted to take advantage of higher prices offered prior to planting.
Farm Managers
Hertz Farm Management has what we feel are the best trained and most knowledgeable farm managers in the industry. Our managers are comfortable with market alternatives and can customize a marketing plan to fit the goals and objectives of each landowner.
Leases
The purpose of a lease is to define the split of income, expenses, and responsibilities of farm owner and farm operator.
There are several types of leasing arrangements that can be negotiated. The exact terms of the lease will vary depending upon market conditions and individual situations. The return and risk of each type of lease should also be considered.
Another factor to consider is whether you, or your tenant, would like to update the terms of your lease for the upcoming growing season. If so, you will want to send a formal lease termination notice. This does not mean you are terminating the relationship, only that you would like the option to consider updating the terms of your current lease. Each state handles this process a little differently. See below for the termination dates by state.
Lease Termination Deadlines
Iowa – August 31st
Illinois – Oral lease: 4 months prior to end of lease, or generally October 31st
– 4 months prior to end of lease or as specified in the lease
Indiana – Oral lease: 3 months prior to end of lease, or generally November 30th
– Written lease: 3 months prior to end of lease or as specified in the lease
Minnesota – Oral lease: 3 months prior to end of lease, or generally November 30th
– Written lease: 3 months prior to end of lease or as specified in the lease
Missouri – 60 days prior to end of lease
Nebraska – Oral lease: August 31st
– Written lease: August 31st or as specified in the lease
Wisconsin – September 30th
50-50 Crop Share Lease
Historically, it was assumed that the land resource, provided by the landowner, was equal to the operator's contribution of labor and machinery. Over the years, this was the most common type of lease. The crop income and crop expenses are divided equally between the land owner and farm operator. With higher crop yields and less tillage, the trend has been away from 50-50 crop share leases.
50-50 Crop and Livestock Lease
In addition to sharing the crop income and expenses noted above, the landowner participates in the livestock production with the farm operator. The specific lease terms depend on the type of livestock and the livestock facilities.
Modified Crop Share Lease
In addition to the land, the landowner provides all of the seed, chemicals, and fertilizer. The operator provides the machinery, fuel, and labor. Each party is responsible for drying and storing his respective share of the crop. The owner receives from 65 to 80 percent of the crop depending on the quality of the land. This arrangement will normally provide a higher return to the landowner as compared to the 50/50 crop-share lease.
Custom Operation
- The owner receives the entire crop and government payments.
- The owner pays for all the cropping expenses.
- A farmer in the local community is paid to till, plant, and harvest the crops.
Most progressive and timely operators have more than an adequate line of equipment to farm their current operation and are interested in custom farming to have a guaranteed cash flow. As they already have their equipment and labor, their only cost is fuel and repairs. The custom operation will generate a higher net income on above-average land, particularly with favorable yields and commodity prices.
Percentage Lease
A percentage lease is similar to a cash rent lease. However, the owner receives a specified percentage of corn or soybeans delivered to an agreed grain terminal or location and a percentage of the government payment. The operator pays all expenses. This gives the owner some inflation protection and the ability to increase his return through effective grain marketing. Once again, it is important to evaluate the credit worthiness of the proposed operator and to evaluate the herbicide, fertilizer, and method of farming to protect your land investment. Improper application rates and farming methods can reduce the production potential of the farm. Generally, the owner's percentage varies from 30% to 40% depending on the quality of the land.
Cash Rent
An operator pays a set amount of cash and the landowner does not participate in the crop production. Many leases function with one-half of the rent paid on March 1 and the balance paid after the harvest is completed, while some leases are paid entirely on March 1. Current interest rates may influence the payment date arrangement. It is important to evaluate the credit worthiness of the proposed operator and to evaluate the herbicides, fertilizer, and method of farming to protect your land investment. Improper application rates and farming methods can reduce the production potential of the farm. It is equally important to execute a UCC-1 financing statement to ensure collection of the rent.
Variable Cash Rent
Works the same as cash rent with an added variable component. This allows the landowner to share in some of the risk, and reward, without actively participating. The landowner can be guaranteed a base rent, plus a potential variable, or flex, payment. The variable component can be based on several factors that the landowner and operator agree on. Examples include: crop yield, commodity prices, gross income (yield and price) and net income (yield and price minus inputs), among others.
Please contact us to discuss leasing alternatives and an estimate of net income for your farm.
Ag Update Newsletter
Get to know our clients as they tell their story of farmland ownership and what it means to them and their families. Gain a better understanding of conservation and stewardship practices that are being implemented across the Midwest. Learn about the factors impacting the commodity markets and land values.
Current Issue
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Careers
We are a team of Farmland Professionals dedicated to providing our clients with the highest level of integrity, service and commitment to excellence.
We are currently planning our Summer 2025 seminars! Check back soon for updates.
Agriculture Industry Links
2024 Year In Review
- Ag Web - 10 Charts to Help Understand the January Data Dump from USDA
- Precipitation Ranks by Climate District ISU Mesonet
- Brazilian Real/US Dollar Trading View
- Federal Funds Effective Rate
- ISU Land Value Survey
- USDA Farm Bill Update
Click the images to download PDF files
Land Values Surveys
- Iowa REALTORS Land Institute (RLI) Land Trends
- ILSPFMRA Land Values Reports
- Iowa State University
- University of Nebraska
- University of Minnesota
- University of Missouri
- Purdue University
- South Dakota State University
- Federal Reserve Bank of Chicago
- Federal Reserve Bank of Dallas
- Federal Reserve Bank of Kansas City
- USDA
4R Plus - Nutrient Management and Conservation for Healthier Soils
Today, the business case for healthy soils is stronger than ever. Thanks to a better understanding of soil management, you know that healthier soil helps retain nutrients and moisture – and can generate a corresponding rise in productivity, profitability and resiliency. It also can increase the value of your land for the next generation.
4R Plus involves using precise 4R nutrient management and conservation practices to provide nutrients when the crop needs them and to enhance soil health and improve water quality. The goal is to achieve a more productive crop now and in the future.
General
- AgWeb - Markets, News, & Weather
- Iowa Natural Heritage Foundation
- Iowa State University - Iowa Environment Mesonet
- National Agricultural Library
- Farm Credit Services of America
- U.S. Drought Monitor
- WASDE
Weather
Agronomic
- Iowa State Extension
- University of Illinois Extension
- University of Nebraska - Institute of Agriculture and Natural Resources
Renewable Energy
Commodity Markets
Copyright © 2024. All market data is provided by Barchart Solutions.
Futures: at least 10 minute delayed. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. To see all exchange delays and terms of use, please see disclaimer.

Current Headlines
Agriculture Industry Information
Keeping You Up-To-Date
Our goal has always been to help landowners better understand their investment and to feel comfortable with their land ownership. The links will help you stay current with recent Ag news and commodity prices.
We have also included some helpful Agriculture links as well as some information on Soil Ratings systems.
Also, we'd love to hear from you. If there are additional topics you would like information on, or websites you feel would be helpful to include, please let us know! Send us an email through our Contact Us Form.
Agriculture Industry Links
Land Values Surveys
- Iowa REALTORS Land Institute (RLI) Land Trends
- ILSPFMRA Land Values Reports
- Iowa State University
- University of Nebraska
- University of Minnesota
- University of Missouri
- Purdue University
- Michigan State University
- South Dakota State University
- Federal Reserve Bank of Chicago
- Federal Reserve Bank of Dallas
- Federal Reserve Bank of Kansas City
- Federal Reserve Bank of St. Louis
- USDA
Trusted Agriculture Appraisals
Hertz Appraisal Services delivers top-notch agricultural valuations! Our certified farmland appraisers listen to understand, and then tailor our services to your situation. We specialize in well-supported farm appraisals and have designed our reports to be easily understood.
We provide valuation services for:
- Estate purposes
- Charitable donations
- Family gifting
- Equitable division of farmland
- Asset management
- Selling and purchasing
- Litigation
- Large real estate holdings
We currently offer appraisal services in Iowa, Illinois, southern Minnesota, eastern Nebraska, and western Indiana.
Non-appraisal valuation services are available in western Indiana, Illinois, Iowa, southern Minnesota, and eastern Nebraska.
To begin the conversation, simply fill out the form below or call us at 800-593-5263
Appraisal Request Form
Hertz Outlook Newsletter
The Hertz Outlook is a quarterly publication focused on the Midwest Farmland real estate market. Each quarter we provide updates on the changing landscape of Midwest farmland values and all of the factors affecting them.
Current Issue
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Current Listings
Farmland Real Estate
At Hertz Farm Management and Hertz Real Estate Services, we recognize the profound connection individuals have with the land. Whether you value financial potential or the emotional significance of your farm, we have understood and appreciated the true worth of land since 1946.
Our specialized team excels in agriculture real estate. From land for sale through a private brokerage listing, to farmland auctions, acquisitions, and exchanges, our team of real estate professionals have got you covered.
With our extensive knowledge and expertise in the industry, we offer a seamless experience, guiding you through the process of acquiring or selling farmland, ensuring your investment goals are met. Unlock the possibilities with Hertz as we assist you in buying and selling farmland near you.
The Hertz Farm Management and Hertz Real Estate Services team specializes in farmland sales, auctions, acquisitions and exchanges.
Farmland Real Estate Information Request
Professional Farm Management:
Preserving Your Legacy, Maximizing Your Land’s Potential
| At Hertz Farm Management, we understand that owning farmland is more than an investment—it’s a legacy. Whether your land has been in the family for generations or is a recent acquisition, our farm management services position you to have a productive, profitable, and well cared for farm. With deep agricultural expertise and a commitment to integrity, we provide landowners with the peace of mind that their farm is in good hands. Want your farmland positioned to be productive and profitable? Contact us today to learn how we can help. Get Started |
Why Choose Hertz Farm Management
Managing a farm is a complex and ever-evolving responsibility. Weather, markets, land management, conservation, and tenant relationships all play a role in the success of your farm. That’s where we come in. We help you make confident and informed decisions so that you can achieve your farm ownership goals financially, emotionally, and relationally.
Our professional farm managers act as stewards of your land, handling the daily decisions, long-term planning, and a boots on the ground approach so you can focus on what matters most to you.
We work closely with top agricultural operators, making certain that your farm is managed effectively and sustainably while maximizing your returns. Whether you are a hands-on landowner or prefer a more passive role, we tailor our management approach to meet your needs.
What We Offer
Comprehensive Farm | Transparent Financial | Sustainable Land |
Market Expertise and | Regular On-Site | Peace of |
A Personal Approach to Farm Management
Every farm is unique, and we recognize that your goals as a landowner may be different from those of your neighbors. That’s why our farm management services are fit to your needs and goals as a landowner. Whether you’re looking for active involvement in decision-making or a hands-off investment approach, we focus on you and align our services with your specific needs.
Our personalized farm plans include:
|
We understand that farm ownership comes with both opportunities and challenges, and we’re here to help you navigate both. Our team will work closely with you to develop a strategy and plan that optimizes returns while protecting the integrity of your farmland.
Have more questions about farm management? Check out some of our farm management frequently asked questions.
Who We Serve
- Non-Operating Landowners: If you own farmland but don’t farm it yourself, we provide the expertise needed to maintain and grow your investment. Many of our clients have inherited land and rely on us to manage its ongoing productivity.
- Heirs & Multi-Generational Landowners: We help families navigate farmland succession, ensuring a smooth transition from one generation to the next. Our estate planning strategies ensure that your farmland remains in your family and continues to be an asset for years to come.
- Investors: If you’ve acquired farmland as an investment, our team ensures it remains productive and delivers strong financial returns. We help investors maximize the value of their land while maintaining responsible stewardship practices.
- Trusts & Estates: Our experience in estate planning and trust management ensures farmland is cared for according to your family’s wishes. We work with attorneys, trustees, and beneficiaries to manage farmland assets in alignment with legal and financial objectives.
A Legacy Built on Integrity & Experience
For decades, Hertz Farm Management has been a trusted name in agricultural services. Our approach is rooted in honesty, professionalism, and a steadfast commitment to landowners. Like the strong, steady voice of a seasoned farmer, we bring calm confidence and a wealth of knowledge to every decision we make on your behalf.
We believe in:
|
When you partner with Hertz, you’re not just hiring a farm manager—you’re gaining a team that treats your land as if it were our own. We believe in preserving the values of hard work, stewardship, and family legacy while embracing innovative solutions that benefit both landowners and tenants.
But don’t take our word for it. Take a look at some our client testimonials and hear their legacy stories.
Innovative Farm Management for the Future
Agriculture is evolving, and we stay ahead of industry trends to ensure your farm remains competitive in the modern marketplace. Our team leverages technology, data analytics, and sustainable practices to enhance productivity and profitability.
We can integrate:
PrecisionAgricultureAdvanced tools like soil mapping, drone monitoring, and GPS-guided equipment that allow us to optimize land use and maximize yields. | Data-DrivenDecision-MakingWe analyze market trends and farm performance metrics to make informed recommendations that benefit your bottom line. | Sustainability andConservation InitiativesWe encourage responsible land stewardship that aligns with conservation programs and environmental best practices. |
Take the Next Step
Your land deserves expert care, and we’re here to help. Contact us today to learn more about our professional farm management services and how we can help you achieve your long-term goals. Whether you are looking for comprehensive farm oversight, lease negotiation expertise, or sustainable land management solutions, our team is ready to assist you. At Hertz Farm Management, we don’t just manage farms—we protect legacies. |
How can we help you with your farm?
Fill out your information below and we'll put you in touch with a Hertz Farmland Professional in your area.
Building Wealth Across Generations
Hertz Farm Management, founded by Carl Hertz in 1946, is driven by our core values of providing the highest level of service, advice, communication and commitment with integrity and care.
Today, we continue to help families preserve their agricultural legacies, offering guidance on matters such as succession planning, asset valuation, and estate settlements.
Professional Farm Management
Hertz Farm Management offers specialized farm management services that cater to landowners who are not directly involved in farming.
With our personalized and professional approach, we serve as farm asset managers, diligently handling all the details required to fulfill your specific goals and objectives. By relying on our hands-on business expertise, we deliver the tailored management service you need.
Farmland Real Estate
The Hertz Farm Management and Hertz Real Estate Services team specializes in farmland sales, auctions, acquisitions and exchanges.
With our extensive knowledge and expertise in the industry, we offer a seamless experience, guiding you through the process of acquiring or selling farmland, ensuring your investment goals are met. Unlock the possibilities with Hertz as we assist you in finding and selling land for sale near you.
Agricultural Appraisals
Hertz Appraisal Services delivers top-notch agricultural valuations! Our certified farmland appraisers listen to understand, and then tailor our services to your situation. We specialize in well-supported farm appraisals and have designed our reports to be easily understood.
If you need a valuation of agricultural property, we would love the chance to visit with you.
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How Can We Help?
If you would like to talk to us about your individual farmland situation, we'd he happy to meet with you and answer any questions you may have. There is no cost or obligation.
Our Goal is to Help You Make the Most of Your Farm Ownership
Please fill out the Contact Us form and one of our Farmland Professionals will get back to you soon. Or, if you prefer, you can contact one of our offices directly. We look forward to hearing from you.