Find a Farmland Professional

Adam joined Hertz Farm Management in February 1999. His strong farming background, agronomy skills, and relationships with many farmers have given him the knowledge and experience to be a successful farm manager.

Adam’s experience with farming goes back to childhood where he grew up and helped operate his family farm in southeast Iowa. This allowed Adam to gain experience with daily chore activities and recommendations on fertilizer, seed, and chemicals. While working at Cenex Land O’ Lakes, he was a seed team leader and an Eagle Squadron Member.

Adam is an active member of the American Society of Farm Managers and Rural Appraisers and an Iowa licensed real estate salesperson. 

Since Jeff has been with Hertz Farm Management, he has had many achievements. Jeff has appraised, managed, sold, and acquired rural properties for clients since 1986. Jeff worked out of the Mt. Vernon office from 1986 until moving to Waterloo in 1990 to become the office manager. He moved into the role of President of Hertz Farm Management in 2016.

Jeff belongs to several organizations, including: American Society of Farm Managers and Rural Appraisers (ASFMRA), Farm Managers Advisory Board, and Waterloo and Cedar Falls Chambers of Commerce. In the past, Jeff has been the Chairman of the Awards and Scholarships Committee and the FFA Contest and Awards Committee for the Iowa Chapter of the ASFMRA. In 2000, Jeff received the Land Stewardship Award from the Iowa Chapter ASFMRA for his soil conservation efforts, and in 2009 received the National Farm Manager of the Year award.

Jeff grew up working on a grain and livestock farm in Northeast Iowa. From there he went on to become an animal caretaker on the Iowa State University Beef Training Farm from 1983-1986 while attending ISU. In 1984, Jeff was a research intern for Asgrow Seed Company. He worked as a data collector for the Iowa State University Economics Department in 1984-1986. Jeff is married and has three children and six grandchildren.

Morgan Troendle joined Hertz Farm Management in May 2009 after working as an intern in 2008. He is a accredited farm manager and markets agricultural real estate as a licensed real estate broker in Iowa.

Morgan graduated with an Agricultural Business Degree from Iowa State University in 2009. He grew up on a farm near Cedar Falls, IA, and worked on various grain and livestock farms throughout Northeast Iowa.

He is a member of the American Society of Farm Managers and Rural Appraisers. Morgan and his wife are members of Orchard Hill Church in Cedar Falls.

Denise joined Hertz Farm Management in April 2011 as Executive Assistant for the Corporate office in Nevada, IA.  She has attended Simpson College, MicroSoft Systems Engineering courses, and other technical and insurance certification courses.  Her professional background ranges from electro-mechanical manufacturing, nursing, veterinary medicine marketing and personal/commercial lines insurance and IT help desk experiences.

Denise and her siblings were raised in northwest Iowa on the same Webster County farm her mother grew up on and where her parents continue to reside today. 

Denise and her husband, Adam, reside in Maxwell, IA.   

Matt Vegter joined Hertz Farm Management and Real Estate Services in February of 2018 as a licensed real estate salesperson in the Nevada, Iowa office.  

He graduated from Central College in 2012 with a bachelor’s degree in Business Finance while obtaining a minor in Accounting.  During his time at Central College Matt was a four-year member of the Men’s Golf Team.  Upon graduation he went to work for Landus Cooperative in Central Iowa where he spent five years doing agronomy sales.  

Matt grew up on a family farm in Morrison, Illinois and is actively involved in the operation today.  He and his wife, Natalie, live in Polk City, IA where Natalie is a 6th grade Science and Math teacher. 

Troy Vincent joined Hertz Appraisal Services in July 2011 at the company's Mt. Vernon, IA office. He is also a Certified Crop Advisor.

Troy attended Iowa State University in Ames, IA. He received his B.S. degree in Agronomy.

Previously he spent 10 years as an agronomist and plant manager for United Agri Products in Atalissa, Iowa and has since been a loan officer for U.S. Bank in West Branch, Iowa.

Troy has a 400-acre farm operation near West Branch, Iowa. He is married to Leanna, who is a teacher librarian and reading instructor in the Iowa City School District. They have a daughter and a son.